Without Pepto To Go, symptoms of nausea, diarrhea, and an upset stomach can catch us off guard, and can lead to the immediate need of a washroom. We wanted to highlight the panic brought on by searching for a washroom to use, or the discomfort of using a dark, smelly, and filthy one. The way we decided to communicate this was by designing ads that are to be placed on the inside of washroom stall door with a clear message to the stall inhabitant.