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BOUNTY DIGITAL
CAMPAIGN
Creative Director: Sebastian Guglietti
Art Director(s): Sebastian Guglietti, Alyson Park
Copywriter(s): Jackson Greenwood, Sebastian Guglietti
CHALLENGE
THE
Over the years, Bounty bars have become a treat that is adored most by an older generations. As a result, Bounty has been tainted as boring in the minds of a younger audience and the brand image has become irrelevant in their minds when deciding on a candy bar to buy. Our challenge was to make Bounty exciting and rework the image of a Bounty bar in the generations' eyes.
THE
IDEA
An illustrious, fantasy world meant to symbolize the place a Bounty bar takes you after you bite into it. We decided that an interactive digital experience would help communicate this idea most efficiently and in a way that is accessible for a youthful target audience.
Art Direction: Alyson Park
Art Direction: Sebastian Guglietti
Website Design:
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