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METROLINX CAMPAIGN
Creative Director(s): Sebastian Guglietti
Art Director(s): Sebastian Guglietti
Copywriter: Sebastian Guglietti
CHALLENGE
THE
The challenge of this campaign was to make people realize the benefits of commuting with public transit as opposed to driving, highlighting that it is a much safer
and calm form of transportation
THE
IDEA
The driving force behind this campaign is to compare the frustrations of driving and the road rage that comes with it to the peaceful commute that comes with choosing is public transit.
Road rage, commonly characterized by aggressive driving, is a factor in more than 50% of all car crashes that end in fatality, according to the American Automobile Association (AAA).
Out of Home:
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Social Media:
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