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Jägermeister Print Ad

Creative Director: Sebastian Guglietti

Art Director: Sebastian Guglietti

Copywriter: Sebastian Guglietti

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CHALLENGE

THE

Most consumers of alcoholic beverages are unaware that they've been serving and drinking Jägermeister wrong. The fact of the matter is that Jägermeister actually tastes better when it has been stored in freezing conditions,  -18°C to be exact. In order for Jägermeister to earn a more loyal customer base and benefit from repeat purchases, they must make people aware that their drink is best served ice-cold.

Interactive Print Advertisement:

THE

IDEA

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         Advertising that clearly communicates the proper way to store and serve Jägermeister in a fashion that is simple and easy to understand.

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