Due to complaints from customers that they generally have to make multiple trips to a store when working on a project, Home Depot developed a 'One Click Projects' app feature to incorporate in their app and delivery program. The feature allows customers to enter specifications and details into the app after selecting a project category and in turn suggests all the products they will need to complete it. In a single click customers can add the products to their cart and have it shipped directly to their home. In order for the app feature to gain traction, Home Depot needed to communicate its benefits to the masses, and they wanted a pair of outstanding billboard advertisements as a result.