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PEPTO TO GO
CAMPAIGN
THE
IDEA
"Avoid public washrooms with Pepto To Go."
Without Pepto To Go, symptoms of nausea, diarrhea, and an upset stomach can catch us off guard, and can lead to the immediate need of a washroom. We wanted to highlight the panic brought on by searching for a washroom to use, or the discomfort of using a dark, smelly, and filthy one. The way we decided to communicate this was by designing ads that are to be placed on the inside of washroom stall door with a clear message to the stall inhabitant.
**Sporting events and/or concerts**
We also wanted to intersect drivers in this campaign because having to go to the washroom badly while stuck in traffic is another unpleasant scenario that Pepto To Go can prevent from happening.
THE
CHALLENGE
The challenge of this campaign was to make people realize the consequences of not having Pepto To Go when symptoms of nausea, heartburn, indigestion, upset stomach, or diarrhea pop up.
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