The concept of this exhibit is a three-dimensional recreation of the print and out-of-home advertisement displayed on this page. The ad ran in 2007 under the Dairy Farmers of Ontario’s “Get A Load Of Milk” campaign with a giant, Godzilla inspired, monster front and center. 

The core message of this exhibit is not only to show appreciation for this ad, but also to show that advertising can be much more than what the average person sees it to be. It isn’t limited to the dull, boring, and sometimes corny work that takes up a lot of the ads people are accustomed to.